My Mission
To help creative individuals & leaders transition to a life and business filled with purpose,
choice and impact in service to their values, the well-being of humanity and our planet.
choice and impact in service to their values, the well-being of humanity and our planet.
Methodology
Science-based methods: I use a proven, coaching process based on cutting-edge findings in neuroscience. This includes integrating use of somatic movement as well as practical steps and plans to guide individuals towards insights, transition and change. When we are thinking and moving in our bodies, we are able to access parts of our brain otherwise idle when resting.
Feminine Intuition: I adopt a holistic approach that incorporates proven coaching techniques and leverages my deep, feminine intuition for understanding people. I also use powerful guided visualizations in my sessions to bypass our "thinking" brain and help you discover deeper insights into your true desires and aspirations.
Nature and the Environment: I integrate the use of natural spaces in my work through beach walks, time in nature and surfing for clients local to the San Francisco Bay Area.
Feminine Intuition: I adopt a holistic approach that incorporates proven coaching techniques and leverages my deep, feminine intuition for understanding people. I also use powerful guided visualizations in my sessions to bypass our "thinking" brain and help you discover deeper insights into your true desires and aspirations.
Nature and the Environment: I integrate the use of natural spaces in my work through beach walks, time in nature and surfing for clients local to the San Francisco Bay Area.
Evaluation and Metrics: Before each engagement, we set and measure your goals together through a number rating system. When our engagement is complete, we measure goals again to understand our progress. Progress towards goals is checked periodically to ensure accountability and structure.
Case Study: Arturo Noriega
Management Consultant to Social Entrepreneur
Arturo Then
There was a time in my life when I would have described myself as an ego-driven, self-important, corporate management consultant. Yet I was unhappy and unfulfilled. A burning desire to make a difference in the world began to grow in me. In 2009, my life began to change after I met Farhana. At the time she was doing peer coaching and advising while running her non-profit, C.E.O. Women.
I learned that before I could lead a non-profit organization, I needed to reflect upon my leadership, my beliefs, and my value system. I needed to realign myself with what I really wanted out of life and what truly made me happy, free, and creative. My process of change took discipline, self-love, reflection and self-discovery that led me to a place of peace, compassion, and vision. |
Arturo Now
Today I am a leader, a purposeful professional with a social agenda to alleviate poverty. I started an innovative non-profit called Centro Community Partners in Oakland, California, U.S.A. that provides entrepreneurship education and access to capital to underserved women and minorities. Given my values of social justice, harmony, and community, I now serve entrepreneurs in North America, Africa, Latin America, and Asia. Through my travels I have learned to see the world as it really is. I honor my Peruvian parents who immigrated to the United States and whose struggles of starting a new life in America fills my heart with love and humility.
Farhana was a constant reminder to me of what I truly valued in life, what was most important to focus on – global equality. She has honed her natural coaching skills over the years of practical experience into what is now Surf Life Executive Coaching to make an impact. If you work with Farhana, your life will change, as did mine. |
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