About

About Surf Life Executive Coaching TM

Surf Life Executive Coaching TM is a one of a kind coaching practice helping creative leaders, entrepreneurs and their teams transition to a life and business they love. Surf Life Executive Coaching TM leverages the latest in neuroscience, surfing, walking and coaching to guide individuals and teams towards their personal and business goals.

No interest in surfing? No worries! You don't have to surf to benefit from Surf Life Executive Coaching. In addition to my 1 Day Surf Life Immersion, I offer sessions in person, via phone or Skype and via walking in nature.

Interested in having me come speak to your business, organization or group? Visit my speakers page here.

Mission and Vision

Surf Life Executive Coaching TM Mission: To help creative individuals & leaders transition to a life and business filled with purpose, choice and impact in service to their values, the well-being of humanity and our planet.

Surf Life Executive Coaching TM Vision: Fostering healthy, happy & compassionate individuals who elevate the presence of love and positivity on earth.

Apply here for a complimentary 45-minute introductory session. Get 1:1 coaching and learn how Surf Life Executive Coaching can help you!

Methodology

I use a proven, coaching process based on cutting-edge findings in neuroscience. This includes integrating use of geography, body movement, consciousness of feelings as well as practical steps and plans to guide individuals towards insights, transition and change. When we are thinking and moving in our bodies, we are able to access parts of our brain otherwise idle when resting.

My coaching sessions are delivered in person, via phone or Skype to individuals near and far, and via walking sessions for local, San Francisco Bay Area clients. I also deliver a 1-Day Surf Life Immersion in which the experience of surfing is used to explore the neuroscience of our fears. When we try something new and step out of our comfort zones, we build new neural pathways to help us face our fears.

If you are a business leader or entrepreneur, I also leverage my 20 years of being an award-winning entrepreneur in service to helping you develop and grow your leadership and career through sharing in-the-field advice and guidance.

Before each engagement, we set and measure your goals together through a number rating system. When our engagement is complete, we measure goals again to understand our progress. Progress towards goals is checked at each meeting to ensure accountability and structure.

Case Study | Arturo Noriega | Management Consultant to Social Entrepreneur

Arturo Then

There was a time in my life when I would have described myself as an ego-driven, self-important, corporate management consultant. Yet I was unhappy and unfulfilled. A burning desire to make a difference in the world began to grow in me. In 2009, my life began to change after I met Farhana. At the time she was doing peer coaching and advising while running her non-profit, C.E.O. Women.

I learned that before I could lead a non-profit organization, I needed to reflect upon my leadership, my beliefs, and my value system. I needed to realign myself with what I really wanted out of life and what truly made me happy, free, and creative. My process of change took discipline, self-love, reflection and self-discovery that led me to a place of peace, compassion, and vision.

Arturo Now

Today I am a leader, a purposeful professional with a social agenda to alleviate poverty. I started an innovative non-profit called Centro Community Partners in Oakland, California, U.S.A. that provides entrepreneurship education and access to capital to underserved women and minorities. Given my values of social justice, harmony, and community, I now serve entrepreneurs in North America, Africa, Latin America, and Asia. Through my travels I have learned to see the world as it really is. I honor my Peruvian parents who immigrated to the United States and whose struggles of starting a new life in America fills my heart with love and humility.

Farhana was a constant reminder to me of what I truly valued in life, what was most important to focus on – global equality. She has honed her natural coaching skills over the years of practical experience into what is now Surf Life Coaching TM to make an impact. If you work with Farhana, your life will change, as did mine.