Surf Life for Architects and Designers
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As architects and designers you have some of the most integrated minds. You are precise, detail oriented, and systematic. You are also creative, empathetic and able to see connections and possibilities for what could be. You bridge art with function. You are passionate about your work making a difference in the landscape of our world.
At the same time, your profession is challenging. It requires you to be a jack-of-all-trades. You have to be competent at public speaking, managing people, communicating effectively with clients and teams, navigating hairy bureaucracies, managing complex projects, and bringing in the business. More and more, you also have the added challenge to design responsibly and consider how your work impacts our ever complex ecosystem. All these pieces are in addition to nurturing your artistic enthusiasm, creativity and personal well-being. |
"...I have had more than one personal crisis during the pandemic. Farhana has been indispensable each time the bridge needed to be crossed from Family Crisis Coordinator to a Managing Professional. In this tumultuous time, our work together has smoothed a lot of rough water. The business has grown. I am serving my clients with confidence and managing exciting outreach projects."
Meg Gaffney-Cooke Principal Landscape Architect Blue Leaf Landscape Jacksonville, FL For full testimonial, click here. |
Approach
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I coach principals, project managers, administrative staff, independent designers and emerging entrepreneurs in the architecture and design industry. I help you develop and realize your leadership potential so you can operate with more clarity, confidence and calm.
My holistic approach is based on sound, proven coaching techniques and my deep intuition for people. True to the Surf Life approach, I integrate the use of natural spaces in my work through beach walks, time in nature and surfing. I also bring my fun, interactive toolkit of coaching exercises and practical management tools to help you build your leadership skills. And, I back it all up with neuroscientific explanations so the inner skeptic in you understands not only what we are doing, but why we are doing it, and how to rewire our brain and change behaviors for the better. |
” Working with Farhana has given me a new perspective on my role as an owner and leader of my company, and has opened up a new way for me to work. The same challenges still exist, but I feel that I have a lot more capacity to deal with the daily issues and stress that are endemic to running a business.”
John Lum Principal Architect, Founder and Owner John Lum Architecture San Francisco, CA For full testimonial, click here. |
Coaching Focus Areas
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“What started out as me trying to find a way to bring in a paycheck without taking a job has now developed into a thriving design studio with projects all over the globe. Before Farhana’s support, I was unable to even dream big. Now, I’m living the dream every day. “
Kathleen Justice California Licensed Architect NCIDQ, LEED-AP Principal, Local Studio Design Mill Valley, CA For full testimonial, click here. |
* Contact me for more information | Apply for a complimentary 45-minute introductory session